Which Site Seal do People Trust the Most?

Pablo López-Agu...
Interesting articles about security logos that help consumers to increase their sense of trust.

Impact

Total votes: 92

Feasibility

Total votes: 76

Impact

Recent Baynard has looked into which logos are most trusted by US shoppers. 

Baymard decided to conduct a survey on site seals with a large sample size (2,510 responses) and of recent date (Jan 9-11, 2013), testing up-to-date versions of 8 of the most popular site seals.

Update October 2016: they have published an updated version of this “site seal trust” test at baymard.com/blog/perceived-security-of-payment-form also testing how much users actually trust “fake” seals.

You can read the study by clicking in the link below:

https://baymard.com/blog/site-seal-trust

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