Revitalizing privacy and trust in a data-driven world

Pablo López-Agu...

Massive data breaches and the constant collection of personal information routinely spur debate on whether privacy, rooted in ancient times, is dead in the digital age. Are we in a post-privacy world? In many ways, it is the wrong question. Privacy, security and trust—all increasingly at risk—are also more vital and intertwined in our data-driven society.

Many organizations worldwide are not doing all they can to protect privacy, according to our 2018 Global State of Information Security® Survey (GSISS). Privacy risk management needs reinvigoration and stronger integration with cybersecurity. Consumers and regulators want this. For CEOs and boards, the existential question is less about the future of privacy and more about the future of their own organization: Will the company muster the will and imagination needed to jolt stalled privacy risk management into action? Will it leverage that momentum and integrate cybersecurity, striving to become a trusted brand for responsible innovation and data usage? Or will it cede its place in the market to more committed competitors?
Drawing on key findings from the 2018 GSISS and beyond, we offer nine insights here on revitalizing privacy and trust in a data-driven world, concluding with next steps for global business leaders.