Do you trust review-based seals?
Review-based trustmarks such as Trusted Shops, Web of Trust, Verified Reviews or eKomi are dominating the market of consumer-oriented seals. Howether, they rest entirely on collected subjective opinions, and offer little to no additional guarantees for users. Usually, these trustmarks are paid services for online businesses, and their business model is centered on customer knowledge management rather than the objective assessment of trustworthiness attributes (data protection compliance, security,...).
These schemes were found to be the most visible trustmarks on the web. This can be linked to their integration to major search engines, that display the reviews in their results, but also to their crowd-funded nature that makes covering a large amount of businesses relatively easy.
However, due to their subjective nature, these reviews are no equivalent to certification schemes that objectively assess the compliance of a business with legal and technical requirements, in a process led by an independant and qualified third-party.
Does the presence of these trustmarks makes you feel more confident when interacting with online businesses?
Do you think these trustmarks should be regulated and distinguishable from certification-based seals?